Jorge di Benedetto has over 30 years of production experience in South America, the U.S., and Mexico.
In 1998, he co-founded Peluca Films in Argentina, an internationally awarded company recognized at festivals such as Cannes Lions, Clio Awards, and London International Awards, among others. While leading Peluca Films, Jorge also managed the International Services Department, producing campaigns for prestigious companies including Partizan, Les Producers, Big Productions, TBWA Paris, Publicis Conseil, BBDP et Fils, Mother London, and Leo Burnett Chicago.
In 2009, Jorge co-founded La Tierra Films, a dynamic production services company where he continued to produce TV commercials and print campaigns for clients such as Acne, The Mill, Same Production, GM Europe, Corriere Dello Sport, Nintendo, Schweppes, Dell, Unilever, Shock Top, Milka, Lenovo, and A&E.
In 2018, Jorge joined La Casa Films as an Associate Executive Producer, focusing on the vibrant Mexican market. At La Casa, he developed and executed challenging projects, delivering comprehensive solutions from technical, human, and location research to budgeting and negotiating for companies such as Riff Raff, Paper Mill, and Dirty Robber, with clients including Quickbooks, Discord, Greenlight, and Google. Additionally, as an Associate Executive Producer in Mexico, Jorge worked on worldwide campaigns for Topo Chico with Sedona Pictures in Australia, and Gold Bond with Park Pictures.
Currently, Jorge is based in Mexico City and Buenos Aires.
